Leading design at meTokens - a personal token platform on Ethereum

I was invited to lead product and visual design, and I could not refuse the opportunity to enable all creators (not just “content creators”) to create vibrant economies around themselves. Over a period of several months we’ve been interviewing users, desining the new UI and brand systems, as well as working through numerous features. The idea of personal tokens is so new often we had no exisitng language to describe the mental models behind the system.